Craft beers are enjoying popularity in Los Angeles, but their overly complex flavor profiles are still an adjustment for drinkers whose palettes are happiest with light, crisp Mexican and Asian lagers. If you grew up drinking Tecate or Asahi, for example, your local craft beer pilsner might not scratch your “light and refreshing” beer itch – it’s just too heavy. We believe there is a massive untapped opportunity for a refreshing, local, and low alcohol lager-style beer to serve this market, made using high quality ingredients.